How to make your product downright infectious. Steinar Engeland Last week, we talked about the viral coefficient of a product…
Two very different kinds of virus. Joel Peel These days, everyone wants to go viral. It doesn’t matter if it’s a…
Sometimes the wild and the weird are the winners. Harli Marten Building and launching a product is hard. You spend months…
(So you actually get results) Roman Kraft Last week, we talked about the best free tools for getting PR coverage for…
The best free tools to get yourself known. Brigitta Schneiter For most startups, PR is like an elusive genie: it looks…
Guess. Test. Update. Repeat. Thanks NASA! Market segmentation is one of the most effective techniques for bringing a new product to…
Why less is more — even more than you think. davide ragusa There’s an excerpt from a book called Zen and the Art…
More Thoughts on Message Jan Mellström Last week, we talked about why having a strong message is critical to launching a…
A Guide to Payment Processing for Small Business Anne Preble What’s the single most important vote of confidence you can get…
“If I had only one hour to solve a problem, I would spend up to two-thirds of that hour in…