Rootstrap Blog

Category: Business Strategy

Total 7 Posts

How to Calculate and Project Revenue Growth

Calculating and projecting revenue growth are essential metrics to understanding the health of your business. To figure out your current revenue growth, you subtract the most recent period you are looking at (month, quarter, or year) from the prior period and then divide the result by that same prior period.

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How to Calculate Customer Acquisition Cost (CAC)

Calculating customer acquisition cost is vital to understanding the viability and profitability of your business. The simplest formula to calculate customer acquisition cost (CAC) is to add the total cost of sales and marketing over a set period and then divide that by the number of new paying customers acquired

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Software Quality Metrics: Explained With Examples

Software quality is a vital yet often overlooked aspect of software development; in 2020, the Consortium for Information & Software Quality (CISQ) reported that the impact of poor software quality was around $2.08 trillion to US businesses. The good news is with the implementation of a few software quality metrics

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What is Technical Debt? (With Examples)

“Technical debt” is a term used in software development to describe delayed maintenance costs caused by initial tradeoffs between quality and speed. It’s a common metaphor on engineering teams as it makes the sometimes opaque costs of technical decisions easy to understand across the team. Technical debt functions just like

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Innovation Outsourcing: How To Offshore Strategy and Management

Innovation outsourcing is not a new concept. It can be traced back through history, with the 1900s being prime years for specialized companies running outsourcing businesses. While these disappeared from the scene since then, the 2000s have seen a strong resurgence in outsourcing.  For companies interested in competing in the

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