Rootstrap Blog

Patrick Ward

Total 18 Posts

How to Calculate and Project Revenue Growth

Calculating and projecting revenue growth are essential metrics to understanding the health of your business. To figure out your current revenue growth, you subtract the most recent period you are looking at (month, quarter, or year) from the prior period and then divide the result by that same prior period.

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How to Calculate Customer Acquisition Cost (CAC)

Calculating customer acquisition cost is vital to understanding the viability and profitability of your business. The simplest formula to calculate customer acquisition cost (CAC) is to add the total cost of sales and marketing over a set period and then divide that by the number of new paying customers acquired

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Software Quality Metrics: Explained With Examples

Software quality is a vital yet often overlooked aspect of software development; in 2020, the Consortium for Information & Software Quality (CISQ) reported that the impact of poor software quality was around $2.08 trillion to US businesses. The good news is with the implementation of a few software quality metrics

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Stress Testing vs. Load Testing

Stress tests and load tests are both used to measure performance, so many find it hard to distinguish between the two. Although both tests share similar facets and tools, there are many differences between the two. Regardless of their differences, both tests are vital to achieving a high-performance rate. According

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Best QA Automation Tools 2021

In today’s digital climate, we’re seeing more developers developing tools to help other developers, well, develop.  The very nature of the software industry lends to the perpetual creation of programming tools.  As demand for digital products grows and innovation in the tech world continues to reach new heights, tech professionals

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Innovation Outsourcing: How To Offshore Strategy and Management

Innovation outsourcing is not a new concept. It can be traced back through history, with the 1900s being prime years for specialized companies running outsourcing businesses. While these disappeared from the scene since then, the 2000s have seen a strong resurgence in outsourcing.  For companies interested in competing in the

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