Startup leaders are always about making contingency plans for when things go wrong. Preparing for the worst is great. But […]

When speaking of partnerships, a famous African proverb comes to mind. It reads thus: “if you want to go fast, go […]

Marginal revenue is the dollar amount added to the total revenue when a business increases its output or sales. To […]

Calculating and projecting revenue growth are essential metrics to understanding the health of your business. To figure out your current […]

Calculating customer acquisition cost is vital to understanding the viability and profitability of your business. The simplest formula to calculate […]

Software quality is a vital yet often overlooked aspect of software development; in 2020, the Consortium for Information & Software […]

Month-over-month growth is a key metric for measuring the growth of your business.

Businesses established to resolve problems of other businesses gain more popularity and have an extra edge than just those engaged […]

There are a few moments in life that feel like a lightbulb going off. Suddenly, you can see a new idea in stunning clarity – and if you’ve recently had a lightbulb moment with an app idea, you’re probably excited.

At Rootstrap, we provide outcome-driven development at any scale. Our team of experts can help your company grow your business. […]