The usage of mobile apps in healthcare, MedTech, and eHealth has skyrocketed in the past 5 years. According to Liquid-State, in 2018 there were over 318,000 mobile healthcare apps available for patients, and approximately 200 new healthcare apps being built each day. This number is staggering, and we can assume
Silicon Beach is home to hundreds of up and coming tech companies all looking to change the future. There is no doubt that these companies will help Silicon Beach continue to exist as a hub of exciting developments and changes in the tech landscape. Here are the top 10 fastest
Have you ever experienced any of the following digital failure scenarios? You open a website on your phone, but nothing looks right, and you can’t even navigate. You hit ‘checkout’ on an eCommerce app on your tablet, and nothing happens. You try to use an app on your desktop but
We’ve all heard about Silicon Valley, but many are unfamiliar with its up and coming younger sibling, Silicon Beach. The region is now home to some of the biggest tech companies in LA, and it’s continuing to grow. New technology is developed in Silicon Beach every day, placing the area
More companies than ever before are searching for solutions for IT outsourcing. Finding and hiring an in-house IT staff can be time-consuming, challenging, and costly — not to mention inconvenient if you have a fast-growth or limited-time project. The two primary IT outsourcing models are IT staff augmentation and managed
You have an idea for a mobile app, and you’re sure it’s going to be big. You’re going to start the next Facebook. The next Snapchat. The next… you get the idea. But just after the lightbulb goes off for your big idea, you have another thought… what if someone
In the early days of social media, brands weren’t sure whether or not to trust social networks as worthwhile marketing spend or a viable source of growth. My, my, how things have changed. Today, social media is more than just another consideration in online marketing strategy – social media lies
At Rootstrap, we think a lot about strategy. Strategy is the essence of real growth and progress at a company — time and again, we’ve seen startups fail because they didn’t have the foresight to plan a cohesive, data-informed strategy. To us, it’s largely about the difference between management and
