It’s not something that a lot of development shops are going to admit to (mostly because it might keep you from giving them your money), but many new mobile apps fail or at least don’t meet the creators expectations. Rootstrap exists to give your idea the best chance at success, but to know what works when you create an app, you also have to know what doesn’t.

In the interest of focus, we’ll only concentrate on one of the main flaws when a development shop hurries to build an app. It sounds like a no-brainer, but often when it comes to developing an app, designers forget about the users. That’s right, those people who will actually be the ones that use (or better yet purchase) your custom app, are sometimes an afterthought in the app’s development.

Mobile isn’t rigid, it’s not black and white, and if you don’t plan to exist within a market that can often be disjointed, you’re asking for serious trouble. The variety of operating systems from Android to iOS, a plethora of different carrier services, and a huge variety of devices means the user experience is going to vary wildly.

Apps have to be tested before being shoved into the public, and that means testing every step of the way. That doesn’t necessarily mean simply making sure the app functions properly, but making sure it fits within an overcrowded marketplace. Having a bold vision is important, but user experience is the real key. In the end it’s all about strategy, and a big part of that strategy is identifying the needs of users and meeting them.

Ok, so a metric ton of apps fail each and every year. That may sound daunting, but there’s good news. Quality apps will always rise to the top and will always have a chance at success. But the idea has to be vetted, your users have to be defined, and you’re mobile strategy has to be sound. Your idea has to be more than just right for you; it has to be right for your users as well.

Contact Rootstrap and let professionals of mobile app development help you identify your audience and put a plan into motion that will help your idea rise above instead of sink like so many others.


CEO and Co-founder of Rootstrap Ben Lee is the co-founder and CEO of Rootstrap, a digital development agency with a mission to destroy the development model and rebuild it from the ground up. After a brief correspondence with Fidel Castro at age nine, Ben decided to start doing things his own way, going from busboy to club manager at a world-class nightclub before he turned 18. Since then, Ben has founded or taken a leading role in 5 businesses in everything from software development to food and entertainment.