When it comes to idea development, a sound product strategy will help determine the direction of your efforts and ultimately create a path to your success.  You need a destination, you need a route to that destination, and you need a strategic vision to make that route possible.  A product strategist will help you develop that path, stay on it, and avoid the common pitfalls along the way.

Working with an experienced product strategist will give your new product that best chance at success, but what should you look for before partnering with one?

  • Market Knowledge:  If you’re developing a digital product like a mobile app, you want to work with someone that has a deep understanding of that particular industry.  Check out their previous work to see where they’ve been proven.
  • Related-Industry Knowledge:  Your product strategist should have a great understanding of the industry your product falls in.  However, they shouldn’t be so focused that they aren’t still looking at other industries for successes and trends that can be applied to their own.
  • Competitor Knowledge:  Keep your friends close and your enemies closer.  A good product strategists will have an inside track on all the products that are currently out there.  That way they know what’s making waves and can help make sure your product stands apart.
  • User Knowledge:  Has your product strategist previously engaged with your target audience?  They should have.  They should know what that group needs and what drives them to buy.  This is another good reason to check out the strategist’s previous work.
  • Technology Knowledge:  Obviously this is a big one if you’re developing something in the digital realm.  Your product strategist should be current with what’s possible, what’s on the horizon, and more importantly how your product can utilizes these new technologies.
  • Business Knowledge:  Your strategists can’t just be programmers and tech geeks.  They have to have an understanding of the operational realities of successfully launching a product that is marketable and profitable.
  • Design Knowledge:  Does your product strategists have a history of developing products that match your aesthetics?  You’re going to want to see eye-to-eye on the design of you product.  You don’t want any surprises.  Do your homework.
  • Problem-Solving Knowledge:  Product development is never without its bumps and mini-emergencies.  Someone that can fix issues as they arise.  You need someone who’s been around long enough to have made the mistakes and learned from them.
  • Distribution Knowledge:   A new product doesn’t do you any good if you can’t get it to your audience.  Your strategists should have an understanding of all the available platforms that can best get your product into users’ hands.

All of the aspects combine to create a well-rounded formidable product strategist.  Skimping on one or the other could lead to failure.  Lucky for you, the minds behind Rootstrap just so happen to have them all.  We can help you scope your vision, prepare a business case, define user requirements, and leave you with deliverables like market requirements, product roadmap, and wireframes.  If you want to talk about it more, don’t hesitate to contact us.

Photo Credit: https://www.flickr.com/photos/prayitnophotography/
Author

CEO and Co-founder of Rootstrap Ben Lee is the co-founder and CEO of Rootstrap, a digital development agency with a mission to destroy the development model and rebuild it from the ground up. After a brief correspondence with Fidel Castro at age nine, Ben decided to start doing things his own way, going from busboy to club manager at a world-class nightclub before he turned 18. Since then, Ben has founded or taken a leading role in 5 businesses in everything from software development to food and entertainment.