It’s a lot easier than you think.


We’ve talked a lot about how important it is to test your product with real users, and also how critical gathering your first 100 users is to the growth of your business. Truthfully, there are as many ways to do these two things as their are businesses to start — but creating a landing page is one of the best.

The beauty of landing pages is that they let you get your value proposition — which is really the thing you’re testing — in front of real customers quickly and cheaply, and you don’t have to leave your computer to create them. If you’re at the stage where you can start selling your product, you can even use landing pages to capture revenue.

And no, don’t worry: you don’t have to write a line of code to start building a landing page. Here are our four favorite landing page builders at Rootstrap.

Don’t Have a Product Yet? LaunchRock Rocks.


If you’re still in the early phases of product development or want to gauge interest on your value proposition before building out a testable prototype, LaunchRock is a great tool. They let you create a “Coming Soon” landing page, which captures emails for interested customers, in a matter of minutes, and they have templates suited to a variety of business types. It’s a great way to get your hands dirty if you’re just getting started.

Instapage: Power, Improvement, & Ease


Instapage is a little more robust tool than LaunchRock, but it’s still intuitive enough for first-timers and easy enough to create something quickly. Part of the beauty of Instapage is also in its ability to optimize: it’s easy to create multiple variants of your landing page then test them against each other to learn more about what kind of messaging and value proposition resonates with your customers.

Unbounce: Robust & Comprehensive


For something a little more powerful but still easy, Unbounce is a great all-around solution. The drag and drop editor is simple and intuitive, and they offer pre-built templates designed to improve conversion rates. Even so, Unbounce offers a lot of robust features for building landing pages: lightboxes, overlays, script embedding, A/B testing, and even Dynamic Text Replacement, which automatically adjusts landing page copy to match users’ search queries.

You Have the Tools

The beauty of these tools is that they’re simple, fast, and let you get started for free. Nothing you make with them has to be perfect — the point is to get started and get testing. Tools like these offer you an invaluable way to get your value proposition in front of customers and start testing your product — not next month, not tomorrow, but today. And no matter what you’re trying to build, that’s the best way to move towards real growth.

Learn the Skills to Build a Successful Business

Landing pages are a great way to start testing your product, but they’re only one piece of the puzzle. If you want a birds-eye view of how to grow a business from zero to full-scale, check out our Rootstrap Growth e-courses. You’ll learn the same techniques that the Rootstrap team has used to help startups acquire millions of users and generate real revenue, and you’ll walk away with tons of actionable exercises you can apply to your own business. Knowledge is power — so start learning.


CEO and Co-founder of Neon Roots

Ben Lee is the co-founder and CEO of Neon Roots, a digital development agency with a mission to destroy the development model and rebuild it from the ground up. After a brief correspondence with Fidel Castro at age nine, Ben decided to start doing things his own way, going from busboy to club manager at a world-class nightclub before he turned 18. Since then, Ben has founded or taken a leading role in 5 businesses in everything from software development to food and entertainment.