So why do we go through the trouble of Roadmapping? Why not just start building a mobile app?
The power of Roadmapping is that it removes risk from the (significant) investment of mobile app development. Building a mobile app takes time and money – so you want to be sure that the app will fare will in the marketplace and provide a return on your investment. Roadmapping is a proven, comprehensive methodology for evaluating an app’s chance at success before we start writing code. It lets us identify target user demographics, core value propositions, market positioning, and all the other variables before we start spending big money, providing a low-risk way to hone your product and make sure it’s airtight for building.
But plenty of app developers in Phoenix offer some form of discovery service. What makes Roadmapping different?
The biggest difference is that we do not include Roadmapping as part of our development process. It’s a completely separate engagement: it has its own billing structure, it isn’t tied to development, and after roadmapping, you can take your deliverables to any Agile development shop – not just us.
We structure Roadmapping this way because it makes the process more honest. If you approach discovery as a precursor to development, you’re likely to find the answers you’re already looking for – namely, that yes, this is worth building. Offering Roadmapping as a separate, standalone engagement gives us the freedom to ask questions about the product in earnest. And, because the engagement is low-risk, there’s still time to pivot if we decide the product isn’t well-suited to the market.
But this is talk, and talk is cheap. We get that. Thankfully, our numbers back us up on this. Here are the real reasons we do Roadmapping:
- 18% of Roadmapping alumni raise at least $250,000 in pre-product seed capital.
- 8% of alumni raise at least $1,000,000 in capital.
- This means Roadmapping alumni are 2,600% more likely to get funding than the average startup.
- In all, Roadmapping alumni have raised $500 million of aggregate capital.
Roadmapping is the crown jewel of our mobile app design process, and the data say that it works. If you have an app idea, Roadmapping will hone the core concept, craft a feature set that serves core users, and help you design an app that makes real money.